If you do not feel any discomfort when reading the title, you suspect that you have a good relationship with MLM. If not - then not very good. Or do you just do not like Russian pop music ... no joke. Simply, many do not familiar with the most "MLM".
So let's talk and we will understand what it is. The abbreviation comes from the English Multi Level Marketing - a multi-level marketing or network marketing. MLM is essentially a supply-side activities with a special system of remuneration. If you think this is something outdated or unpopular and non-proliferation, are deeply mistaken. Strategies and methods of network marketing is used by such giants as Coca-Cola. And apparently, there is something to ponder ... The global market today can not be imagined without such a thing as MLM.
Here rotate hundreds of billions of dollars and does a considerable amount of people. What can explain such numbers? Of course, this non-traditional and novelty business practices. Consider the general scheme of sales. At the retail method, product, before falling into the hands of the producer to the consumer is quite a big way (storage, transportation, wholesale dealers, advertising agents, shops). It is not necessary to explain what each level provides a profit. MLM the same way that reduces to a minimum by using the method of direct selling: Manufacturer - Distributor - consumer. That's where the company and the money come from, who later distributed among the distributors (distributors or parties, call it what you want).